Top 10 Advantages Of Digital Marketing And How It Can Benefit Your Business
Since the advent of the global pandemic, Digital Marketing has become one of the most sought-after careers as well as service. Everyone wants their business to be visible online to reach out to their target audience all the time.
Digital marketing is just another name of internet marketing. Any marketing activity undertaken through the electronic medium of the internet can be categorized under digital marketing.
The definition might seem simplistic, but digital marketing itself is a big umbrella with specific niches defined by the platforms. The channels of digital marketing include – Social Media Marketing, Search Engine Optimization, Pay-Per-Click Advertising, Search Engine Marketing, Google Adwords, Programmatic Advertising, Email Marketing, WhatsApp marketing, and more.
Read on to check out the top 10 advantages of digital marketing.
1. Low Cost
Gone are the days when you only could depend on traditional marketing methods like releasing an advertisement in a newspaper or a magazine. Now you can easily reach your audience by investing a lower amount of marketing moolah through digital advertising. Spending marketing budgets on advertising can be a financial burden on your business. While it is easier for bigger businesses to spend heavily on marketing, it might not be easy for smaller businesses to get into the advertising game. But digital marketing has made that possible. You can now run a campaign as per your budget and get a user to sign up for an emailer for a few bucks.
2. Better Return on Investment
One of the benefits of digital marketing is to reach out to a potential customer and generate revenue by spending way less on the budget than you would have spent via traditional marketing.
3. Everything is Measurable
When a traditional campaign is launched, a marketer has to wait for weeks and months to understand its impact and the overall revenue it generated. Whereas, the advantage of digital marketing is that, it can help you define and measure every action undertaken by the user through your campaign.
Most of the online advertising platforms offer you to go through the campaign statistics through their advertising dashboards. You can see how many people opened, read and clicked on one of the links in your emailer. If you have set goals on your website and blogs, you can quantify the number of actions taken by the users on the website. Through UTM parameters, you can even gauge the number of conversions that happened through your campaign the amount of revenue generated.
The best part is that you don’t even have to wait weeks or even hours to get the status update. Everything is measured in real-time!
4. Easy Campaign Adjustments
When you decide to release a series of advertisements in a newspaper or magazine or any other traditional media, even if the campaign is not working fine, it is not easy to withdraw the campaign from these mediums. The development and printing of artwork take a lot of time, and the contracts with these media agencies are generally for the long-term and cannot be cancelled easily.
As far as running or stopping a digital campaign is concerned, it can be done with just a simple click. The real-time report will give you insights into whether the campaign is performing as per your expectation or not. If you are not satisfied with the results, you can pause or stop the advertisement altogether. Also, if one of the ads is performing better than the other one, you can make a timely decision and invest more money in the better-performing ad while stopping the non-performing one.
5. Great Brand Building
Apart from using the paid advertising ways, the advantages of digital marketing can be utilized to do some serious brand building as well. A user-friendly website, an engaging blog and an interactive social media platform can all play a great part in building your brand.
6. Multifold Effect
Most of the online platforms are built in a way that it is easier for you to share the content, images or articles with your friends or family. This act of sharing helps in increasing the reach of the effect of the campaign multiple times.
7. Precise Targeting
One of the many benefits of digital marketing is the ability to reach out to your target customer easily. When you use traditional media, you cannot control the profile of the user who gets to see the ad. For example, if you have taken a hoarding on the expressway, it would be seen by anyone and everyone. But when you advertise on digital platforms, you get a multitude of targeting options!
You can define our audience by their age, locations, interests, behaviour and life stage as well. Doesn’t this sound interesting? Apart from being interesting, using digital advertising methods also reduces the audience spillover as it allows us to target the exact buyer.
8. Go Global
The advantages of digital marketing have broken the barrier of location quite literally. You can easily reach your audience in any part of the world! The internet is abuzz with the success stories of so many startups that created a global brand quite easily.
9. Easy Segmentation
Advertising on digital media also allows you to bifurcate and send segmented campaigns to your niche audience only. If you are an e-commerce company and have launched a new line of women apparel, you can send a direct email to your women subscribers or buyer only. You can also run a social media campaign targeting women of a specific age for whom the collection is designed. If the apparel collection is available in certain areas only, you may further segment the audience by adding location as a filter for running your campaign.
10. Greater Engagement
The benefits of digital marketing can not only be extended to selling your products. It can be used for staying engaged with your audience. Various platforms allow you to answer your audience’s questions, quell their misconceptions and even generate sales.
If you are looking for an agency to help you navigate the online world of marketing, we might have the answer! Blanc Turtles is one of the top digital marketing companies in India. Our experienced team and proven track record will help you skyrocket your business digitally.