We live in a digital era where everything and anything can be ‘Googled’. Gone are the days when people used to base their decisions by talking to their family and friends or the salesperson at the store. Whether it is a millennial, Gen-Z or even a boomer, everybody is exploring stuff online and even purchasing it. Did you know that about 2.3 million searched are made on Google every minute? And that number is rising every day. This is why having a focused SEO strategy is crucial for e-commerce or any company in today’s world.

Is there a correlation between SEO and Sales on the website?

The global pandemic and online shopping have forever changed the landscape of the retail industry. The purpose of launching a website is to not only make sure that customers can find information about your business and what you exactly do, but in today’s e-commerce world, they should be able to buy it directly from the website too. Nowadays, most brands own their e-commerce website where customers can make a direct buy. Inadequate traffic on the website and low conversion rates are the key factors affecting sales on your website.

But how can SEO increase your sales?

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1. Create a Focused Keyword Strategy

The first and foremost step to take while creating an SEO strategy is to create a list of keywords relevant to your industry. The right keywords would determine how often your e-commerce website would be visible in the top results in SERPs. You can use Google Keywords Planner or Bing Keyword Research Tool to find out the industry-related keywords and their monthly average search volumes.

The keywords with the highest search volumes would have the highest competition as well. Sort out the keywords by labelling them as high, moderate or low priority keywords. If you want to be more focused on high competition keywords, look for some variation or long tail for the keywords, which might help you rank quicker than the original one.

2. Write Trustworthy & Engaging Content

Once you have landed the potential customer on your website, you need to engage them with trustworthy content on the website. While trying to impress the user, make sure you do not get carried away and write information that creates expectations about the product or services which might not get fulfilled. The long-term goal of creating content is to increase trust in your website and product. Therefore, to effectively communicate with the user, your content should be original and well-written.

3. Provide Unique and Valuable Product Description

While handling e-commerce SEO services, you must understand that search engines love unique content. To avoid the hassle of writing unique product descriptions, many e-commerce companies copy and paste the description provided by the manufacturer. The manufacturer might be providing the same product to various companies, and they all might also be copying and pasting product descriptions on their websites, making your content plagiarized. The search engines filter our web pages containing plagiarized content and might even blacklist your domain.

Therefore, it is important as an e-commerce SEO company to create unique product description which provides valuable insights about the product and how it can help make their lives easier.

Encourage your buyers to write reviews on the product page which would keep fresh and unique content coming.

4. Add Product Reviews, Personalized Video and Related Products

The e-commerce SEO company might be able to rank your website on page one for a product. But when the webpage wouldn’t contain the particular product or information the customer wants, they will leave the website soon as well.

For the particular keyword that a webpage is optimized for, make sure that relevant product and information is available. To keep the customer engaged, you can also try using these strategies:

• Add product reviews to increase brand trust: This would also help the customer in making a decision.

• Include Product Demos: Another effective way to engage with the customers and increase brand trust is to add product demo videos.

• Engage with valuable content: Add videos and pictures as content that would add value to their purchase. For example, if you are in the apparel e-commerce business, you can add a video on ‘different ways a top can be styled’ or ‘steps to take care of a leather bag.’

• Show related items: Apart from adding unique and valuable content on the page, you may show related items to the product that they want to purchase.

• Curb their Curiosity with FAQs: To boost your sales, e-commerce SEO Company might suggest adding a FAQs section on the website or product page. Many-a-times before making a decision, the user wants more information about the product and services. The Frequently Asked Questions section might be helpful to make sure that they do not leave your website to find that information somewhere else.

5. Optimize for better Customer Experience

Apart from the content and keywords point of view, a user must have a good experience with your website interface which smoothens his/her customer journey to make a purchase. Some of the important Search Engine Optimization tips and tricks to follow are:

• Decrease the load time of your website: If your website takes a lot of time to load, the customer might just bounce away.

• Fix the 404 pages and use the 301 redirects to take the user to the homepage or relevant page of a similar product or topic.

• Optimize the images and videos for a better viewing experience. While doing so, make sure that the content, images and videos are optimized for a better mobile-viewing experience as well.

• Build quality links: The quality of inbound and outbound links matters. The websites you are linked to or have linked on your website must have a better traffic reputation. If you link or get linked on a blacklisted or red website, Google might penalize your e-commerce company as well.

Published On: June 23rd, 2020 / Categories: blog /

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