You are ready to launch your big idea into the world and have a marketing budget ready to promote your business. But are you still stuck on whether or not you should be spending any marketing moolah on SEO?
The answer is an astounding YES (if you have a website), and here is a list of SEO benefits for small businesses to convince you.
Well, if you are new to the digital world, the terminology can make you feel overwhelmed. But since everyone in today’s world is an internet user, an example might be able to help.
- You might want to purchase a new phone.
- You go to Google and type in a search keyword like iPhone 12 Pro prices in India.
- Google displays a list of results with the top 10 websites on page one (also known as the Search Engine Result Page or SERP).
- You click on one that you feel has the right information and visit the website.
- If you like the product and the website has brand credibility, you buy it and exit the same and wait for the order to get delivered.
Now, consider this question: how did those ten websites ranked on page one and not the rest of the websites?
The answer is simple: Search Engine Optimization.
SEO for small businesses is a process through which a website is optimized with targeted keywords to rank on the first SERP.
Seems quite simple, right? But it takes a lot of effort to rank on page one of Google results. There are several steps taken to ensure that your website starts ranking for the chosen keywords. If you want to learn how to go step-by-step, you can read this blog here.
To read how SEO can help you, read on.
- Finds New Customers
The objective of every marketing activity is to find more customers for your business, right? SEO is no different. It allows you to rank on page one of search results which get you visibility and thus more traffic to your website. More traffic equals more customers which mean….more business (Voila!).
- Helps You Get Discovered
Being a small business means a limited amount of budget to be poured into the marketing activities. But as a business, you still want visibility and awareness and would want to get discovered by users who are looking for similar products in your category.
If done right, SEO for small businesses can become one of the strongest tools to increase discoveries for your business. Your new small business might get discovered by serious buyers looking for a similar product like yours. When your website is ranking on the first page, it will also help in increasing the visibility, awareness and credibility of your brand. Any marketer can inform you that you need all of these factors for a customer to buy a product from any brand or company.
- Gets You Traffic
Well, you are ready with an all-new and shiny website, but are wondering why you are not getting any traffic? The answer is: your website is not SEO optimized.
One of the most crucial SEO benefits for small businesses is that it gets the website indexed in the Google directory. It also optimizes it with keywords relevant to your customer and category, which helps you rank on Google SERPs and brings organic traffic to your website.
- Brings Relevant Traffic
The first step to creating SEO for small businesses, or any business for that matter, is that the SEO Company will create a list of keywords relevant to your product, industry, and category. A broad list of generic and brand keyword is created. This process is undertaken to get you only relevant traffic, i.e. users looking to buy products in your category.
- Improved Conversion Rate
Many times, more traffic might not translate into more sales. But when SEO focuses on the correct and relevant keywords, you will get users who are genuinely interested in your product (as they were looking for a product similar to yours). When your website receives relevant traffic, you will see improved conversion rates and sales than the generic traffic that you might receive without getting any SEO done on your website.
- Increased Brand Awareness
When your website has been optimized for relevant keywords, more likely it is to get displayed on the top 10 search engine result page. Being visible to your potential customers is crucial for your business and thus one of the SEO benefits for small businesses is that it gets you visibility and awareness without spending a lot of money. When a user notices your website ranking the first page for relevant keywords, they are likely to consider you for their next purchase, if not for the current one.
- Overtake Your Competitors
A bigger company in your niche might have huge budgets to spend on marketing. But SEO can be one of the easiest and long-term-strategy that can help you overtake them. How will that happen? By rising through the rankings using SEO.
- SEO is Cost-Effective
Investing a lot of money in a paid campaign might give you instant visibility. But, as is mentioned earlier, SEO is a long-term marketing strategy for your business. Once you start ranking on high volume keywords, consider a lot of organic traffic flow to your website. This traffic, essentially, consists of users who are serious buyers and are looking to purchase within a short period. Therefore, investing in SEO is an affordable and smart solution for a small business to get relevant users.
- Helps in Optimizing User Experience
Essentially, SEO boils down to creating a user-friendly website that Google loves. When a user finds the information they were looking for on a website, Google gets happy and thus start boosting your website’s ranking towards the top of the page. Therefore, SEO for small businesses makes sure that your website is optimized for better usability and experience and improved user experience means more conversions!
- It is a long-lasting Strategy
Maintaining a long-term SEO strategy will help you get users even after paid campaigns are over. Paid campaigns are essential when you want to promote a product during a specific time. Meanwhile, SEO can bring in relevant customers all the time.
If you are a small business owner or marketer who wants to include SEO in the marketing budget, we would advise you to go ahead with it. The SEO benefits for small businesses can help them grow exponentially.
The SEO team at Blanc Turtles is experienced and had been known to deliver results for small businesses. To contact our team and get a quote for our marketing and SEO services, please click here.